Online legal directories have long been a significant part of the profession, making them practically impossible to ignore if you’re serious about getting more clients. In addition, legal directories offer specialized benefits that you cannot simply replicate using other platforms.
Furthermore, legal directories can improve your website’s SEO outlook without significantly increasing the law firm’s marketing budget.
Because let’s face it; even the older professions require digital marketing in an online landscape ruled by mobile marketing, feisty search engines, and natural language processing that demands fresh content from your website.
Are you still not convinced that your law firm needs to be in legal directories?
- An estimated 31% of those who look for an attorney online utilize lawyer directories. They seek out lawyer directories that only present attorneys who specialize in different legal areas.
- The audience reach of Yellow Pages and online telephone directories has dropped to just 14% in recent years. They’re now part of a bygone era.
- Creating profiles and getting listed in lawyer directories is a standard digital marketing practice for any respectable law firm or legal practice.
- 36% of people said they sought an attorney online within seven days of finding out that they face a legal problem.
Clients have become more decisive, and high-speed internet and mobile phones have empowered individuals to seek legal help more quickly.
If we may add, lawyer directories have become a vital resource, a foremost resource.
- 47% of respondents stated that expertise was the primary factor for deciding which attorney to work with.
Law firm directories can help potential clients understand your areas of expertise and your past work, increasing client confidence and shortening the customer journey.
The Further Case for Law Firm Directories
Making yourself more well-known and respected online requires specialized work that often defies what we know through traditional marketing. For example, traditional marketing by way of radio, newspaper, magazine, and even TV ads targeted all potential audiences that have access to the given medium. Digital marketing, on the other hand, works well because of audience targeting. Unfortunately, law firm directories cannot get any more specific.
Check out our ultimate list of 130+ lawyer directories at the end of this comprehensive guide to boost your website’s online reputation and authority.
But back to the matter at hand. The inclusion of your law firm in law firm directories can give your online visibility a much-needed boost.
It doesn’t matter if your law firm has been around for decades—the digital space is a whole ‘nother race. However, these law firm directories can help you attract more local clients, increasing the number of online reviews and testimonials you can get soon.
Social feedback is essential.
The only difference is that all online feedback (neutral, positive, or negative) is laid down for all to see.
Getting Started with Attorney Directories
The process of creating a profile for your legal practice will only take a short amount of time. Often, there are no fees involved in getting listed in attorney directories. However, suppose you do encounter directories that have a paid option. In that case, the paid option often comes with valuable tools and features that make your legal listing more persuasive and comprehensive, thereby increasing the chances of convincing the potential client to call your law office.
But what are the most reliable legal reference books? In this piece, we’ll take a quick look at why it’s vital to be included in a few legal directories, which ones are worth your time, and how to get started.
How Can Law Directories Benefit Law Firms?
Law Directories are Important Online Resources
People don’t typically think of reaching for telephone directories and the Yellow Pages anymore when they need an attorney.
While older Americans still rely on phone calls for communication (but know how video conferencing works), Pew Research on internet use and accessibility reveals that 87% of Americans over eighteen regularly use the internet to find information on a broad range of topics. Moreover, 67% of them do so daily.
There is no reversing this trend. The previous generation of millennials is aging, and the generational divide is shrinking regarding technology. If it was easier to ignore digital marketing twenty years ago, that is not the case anymore, and we say so with complete confidence for all markets.
Law directories are genuine online resource pages.
Regardless of the misconceptions associated with law directories, the nature of online research means that an organized database of legal professionals presenting their name, location, contact information, and credentials ultimately supports how people try to locate information online. In short, they’re perfect for potential clients who are ‘shopping’ for legal expertise online.
Law directories have evolved and are now vastly more helpful to people.
Over time, attorney referral services have significantly developed.
The best legal directories now give prospective clients a wealth of information about each attorney. The best legal directories typically offer features to display the attorney’s biography, case studies, awards, social media information, contact information, and even blogs. Potential clients can use the information to identify likely law firms in their local area quickly.
Many of the best legal directories also provide Q&A forums, where users may post their legal queries and receive a prompt response from a licensed attorney.
The Best Legal Directories Offer Increased Exposure and ROI
A law practice’s exposure, reputation, and profitability can benefit from inclusion in the relevant directories.
The best lawyer directories aren’t looked upon favorably by some older, more established businesses. However, it is no secret that many attorneys view these directories with disdain.
Many still believe they’re more sponsored advertising than an online resource.
But you know better now (from the previous section) that the best lawyer directories provide the particular information types that searchers need to make informed decisions. Remember: potential clients will combine the information from the best lawyer directories with other research types taken from the internet.
Locating a likely lawyer takes the form of research that’s not much different from the process customers use when researching online.
That’s just how the customer journey works and is not an indicator that the process of connecting with potential clients is any less dignified in the digital age. On the contrary, things have just gotten more convenient for everyone.
Legal Directories Help Your Site’s SEO
The best lawyer directories on the internet are often the brainchildren of pioneers and digital mavens who know their way around online marketing. The developers of these legal directories don’t just talk the talk regarding SEO—they walk the walk and do so incredibly well.
What’s the consequence, then, for legal professionals and law firms?
Suppose you add your profile to different legal directories that have already been optimized for mobile use and already have a ton of exposure and backlinks. In that case, you’re transferring some of that SEO gold to your website.
So, if you’re looking for reliable directories, go for ones with responsive design, are regularly updated, and, most importantly, have traffic.
You can use any available tools (look them up on Google) to see how much monthly traffic websites are getting. You can take advantage of other people’s traffic and generate more leads in the process.
Start Benefiting from Local Search
Local referrals are a lifeline for many solo legal practitioners and smaller legal firms. Top legal referral services are excellent at answering users’ needs in finding a competent lawyer in their area.
As we’ve mentioned previously, the companies or individuals that run lawyer directories invest in SEO heavily for apparent reasons. They will also ensure that attorneys and law firms will only generate the most optimized business profiles when they sign up for a free or paid lawyer listing.
Law Firm Directories Generate Inbound Links and Online Citations
Citations are references to your law practice online, while backlinks are links from other websites that lead to yours. Both are major off-site SEO elements that may significantly impact search engine results.
Your law firm’s online visibility will increase proportion to the number of credible sources that reference it. Most attorney directories have high domain and topical authority, making them authoritative resources. Your website can benefit from backlinks and citations from authoritative sites like these by gaining exposure to a broader audience.
The Best Legal Directories Help Generate Social Feedback and Display Badges and Awards
Reviews and ratings of attorneys may be found in most directories. Your website will benefit significantly from displaying reviews and testimonials from satisfied customers and industry colleagues.
Some of the best lawyer directories provide medals or badges to lawyers who have met specific criteria. For example, certain directories give points for helping on a forum by answering inquiries. More traffic and leads may be generated with the aid of these badges by increasing credibility and search rankings.
They Help You Connect with Clients While Assessing Their Needs
Maintaining a robust presence in legal directories is just one “prong” of a multi-pronged lead generation approach that targets a consistent flow of qualified prospects. There are typically three steps that leads take before committing to legal representation. First, directories typically help with the evaluation phase. Potential clients can learn more about you and your law practice/firm, as well as examine the services you provide compared to those of other companies, with the aid of the directories.
Attracting potential customers through sponsored listings and commercial promotion
At the latter phases of the sales process, lawyer directories can also help generate leads. Multiple online legal directories connect users with attorneys who can address their unique legal issues with the help of premium listing services.
You can improve your legal lead generation efforts by including prominent CTAs or calls-to-action when you publish fresh content on your listings.
Lawyers might either purchase exclusive leads or general leads (where several attorneys will compete for the same clients).
Our Power-Packed List of Lawyer Directories
Where can you sign up for the best legal directories this year?